Can't say this chap looks too happy. Not as happy perhaps as this other chap (maybe because Chap No. 2 got the colour gig). Carrying a whopping great cod home on the back, though, can't have been much fun.
Fortunately, I can say I've never had to have cod liver oil administered down my young throat 40 plus years ago. Others, though, have their memories, as per this blog entry. Get a bunch of local history enthusiasts together, and this is one of those "remember that?" triggers which starts one heck of a conversation.