Ads like this abounded -- then vanished from our newspapers. I'd heard of the tussle between gas and electricity for the hearts, minds and wallets of consumers in New Zealand -- but Luxene? There's a scarcity of info on it online. It seems that it was an 1890s thing, some derivative of petroleum that tried to not only trump kerosene (the ads claimed it was less flammable, which is odd, because I thought you needed to burn it to have light ...) but also one-up the still infant electrical industry. By around 1898, however, its flame seems to have been well and truly snuffed out.