Sunday, December 16, 2012

Last glimpse of Dolly Vardon Dairy


Leigh Kennaway, handy with a camera at just the right time, took this image (and gave permission for me to reproduce it here) of the brief reappearance of an old Mt Albert sign, before renovations push it back into history. I had been asked about it earlier, when a member of the Avondale-Waterview Historical Society spotted it, at 916 New North Road. According to him, he recalled the shop simply as "Mt Albert Dairy" from around the 1980s. My copies of Wises Directories don't give it the name Dolly Vardon at least down to 1946, and the Tip-Top branding does seem to point to a 1970s thing (hey, Darian Zam? Any thoughts?) 

It dates from a time, also, when cigarette advertising was still legal -- my November informant spotted panels of that nature at the base of the frontage.

9 comments:

  1. We had Tip Top ice cream here too.

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  2. It's hard to say. I have an article half done and sitting in limbo so I can't claim to be any expert on Tip-Top and their signage ye - of which there was a ton. In fact I have hundreds of pictures and a few from the era with the same slogan in the same font. Of course hardly any have a date attached. If you asked me to take a stab I would guess late 1950s-early 1960s period. Possibly the left half is newer than the Tip-Top part of the sign so you can't really say. although that dated late Deco font they have used for DAIRY screams late 1950s also.

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  3. They could get quite a lot for that sign you know.

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  4. Perhaps, but it has two inconvenient holes in it.

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  5. People aren't that bothered by little inconveniences like that because the earlier ones are so hard to get and highly collectible...I have seen completely rubbished ones go for heaps, even from the 1980s.

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  6. Shall we expect to see you, then, across on this side of the Ditch, with your hammer, chisel and chequebook?

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  7. No, but I am sure someone will try to get it.

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  8. I'll have to rely on my Mt Albert eyes and ears to tell me what happens.

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