I bought this old pin badge last Sunday at the Avondale Market. It's seen better days, bent probably due to bad care and being left in the heat of a glass display case in the sun too long (the seller, unfortunately, wouldn't reduce the price based on that).
There's not a lot left from the Auckland Lion Safari Park at Red Hills Road, Massey, in operation from 1981 until sometime in the mid 1990s (the company files, which I intend looking at as soon as the silly season passes over, go down to 1995).
The park seems to have originated as an offshoot of the Bullens operations in Australia. (See also this Facebook page) Exactly why the Auckland park closed I don't yet know, but the Old Friends memories online speak of hi-jinks among the staff like cycling through the lions compound, playing around with tractors and mud slides, yet also note fond memories of the lions, tigers, and Clyde the Camel.
This from Exotic Intruders (1983) by Joan Druett:
I'd really appreciate any further leads or information from readers.If game parks are a modern development from the acclimatisation societies and their peculiarities, safari parks are a close relative. But safari parks deal exclusively in the visitor animals—none of their stock have ever been liberated, or are ever likely to be. The Auckland Lion Safari Park is the newest of these, opened at the end of 1981. Other entrepreneurs have tried the venture, the earliest being the Orana Lion Park outside Christchurch. Until recently there were two others—one at Paraparaumu and another outside Hamilton—but these failed. The new park at Auckland has the backing of a circus organisation—the Bullen organisation, which is involved in six safari parks in Australia—so it has its roots in the exotic animal-keeping business that is the oldest of them all.To visit a safari park, one does not leave one's car (although if you are a politician you can get a free ticket to travel through on a pushbike). Windows must be kept closed at all times, as you drive slowly and gaze at lions. It is the ultimate step in transferring alien animals to our environment.