More old sign spotting: Crown Lynn on Hurstmere

While having an all too bland lunch at a cafe across the road today on Takapuna's Hurstmere Road --  I spotted the lettering of an old Crown Lynn Tablewear Centre sign. Above what is today a jewellers.

Crown Lynn in New Lynn had retail outlets for their wares, if I recall correctly. Perhaps this was one of them, before the 1980s? I can't think of any other reason why this would use the well-known Crown Lynn name, in association with tableware.