Just published on Scribd: "Naming the Delicious Little Ray", a result of some research I've done into the story behind the coining of the name kiwifruit for the export markets for the Chinese gooseberry. "Kiwifruit" was definitely a result of a meeting within Turners & Growers here in Auckland in June 1959 ... but there has been an alternative story around the bounds within the last two decades that it came from a Wellington advertising agency. I felt the need to investigate.
And brilliantly written too!
ReplyDeleteThanks for clearing up the mystery
You are too kind, as always, Liz -- thanks!
ReplyDeleteNow we know all we need to know. Nice work. I don't remember the fruit in Australia before the mid seventies. We knew it by both names. A pavlova was incomplete without Kiwifruit.
ReplyDeleteCheers, Andrew. Perhaps the not-quite-sucessful importation of the Bruno, Alison and/or Monty varieties in the 1950s put Aussies off. T&G may well have focussed their better Haywards on the US market before looking westward.
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